How do intermediaries add value to a marketing systemSolutio

How do intermediaries add value to a marketing system?

Solution

Intermediaries such as wholesaler, retailers, distributors, brokers help in carrying the stock from production unit to final consumer. There are financial intermediaries as well.

There are generally four types of market intermediaries

These intermediaries search buyers for the product and services. Those intermediaries take ownership of the products and services hence the manufacturer of the products become tension free and keep on producing the product and services. Without intermediaries manufacturer will find very difficult to sell the product to the final customer.

These intermediaries set a communication channel between the firm and manufacturer. For an example there is a retail store which will order certain units of a particular item as per their sale and demand to the intermediaries. That will be communicated to the firm and firm will provide that stock. Hence the communication is established between the firm and the intermediaries.

These intermediaries get feedback from the customers and carry it to the manufacturer. The manufacturer then make necessary amendments hence the product quality is improved.

These intermediaries offer wide range of product

This was some ways that intermediaries add value to the marketing system.

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