Identify examples of each of the 7 factors that impact a com

Identify examples of each of the 7 factors that impact a company like McDonald\'s. Which factor(s) do you think represents the greatest risk, the greatest opportunity and why?

Solution

The elements that can impact a company like McDonald\'s are:

1. Products

2. Competition

3. Customers

4. Demographics

5. Cultural

6. Employees

7. Technology

The greatest risk element would be the competition because there are companies like Burget King and KFC. They are doing well in the market and if the company fails to deliver then the players like Burger King and KFC will be ready to capitalize on that. So the company needs to keep a close watch on the competition in the market. The other players have been innovating and coming up with new services. So this is an element that can have a very big impact on the company\'s business.

The greatest opportunity is the technology. One thing the company is doing well is making use of the technology in reaching and attracting the customers. Their marketing campaigns have been very innovative and have been successful in reaching the customers. They have adapted to the latest technologies in an efficient manner and it is helping them in a big way. This is definitely their one of their biggest advantages and it will open many opportunities for them in the coming years as well.