3. What would be the difference between CRM practiced by a retail bank, and CRM as practiced by an industrial goods manufacturer. Explain
CRM by retail bank
CRM by industrial goods manufacturer
Deliver an Actionable Customer View:
Establish a Needs-Based Customer Growth Strategy:
Enforce Intelligent Consent Protocols to regain and retain trust is by putting the customer\'s well-being at the center of your business throughout the acquisition, needs and origination process.
Increase customer satisfaction, reduce your costs and improve your company\'s performance in the marketplace
| CRM by retail bank | CRM by industrial goods manufacturer |
| Deliver an Actionable Customer View: Establish a Needs-Based Customer Growth Strategy: Enforce Intelligent Consent Protocols to regain and retain trust is by putting the customer\'s well-being at the center of your business throughout the acquisition, needs and origination process. Increase customer satisfaction, reduce your costs and improve your company\'s performance in the marketplace - A complete repository of all interactions with customers - activities, offers, opportunities, accounts, leads
- A single source of truth for all ongoing communications
- A mechanism to take action by enforcing consent and authentication for any business process
| - Capture how your customers define quality, and design corresponding service strategy.
- Managing and scheduling follow-up sales calls.
- Track customer contact in system so all sources and types of contact are included and viewable by system users.
- Online billing and pricing services.
- User-friendly mechanisms to register customer complaints.
- Self-service tools.
- Product use/information/technical assistance 24/7.
- Recognize and address potential problems quickly.
- Identify and addressing service deficiencies.
- Track customer interests and personalize product offerings.
- Collaborative customization or real-time customization.
- Managing and scheduling maintenance, repair, and on-going support.
- Integrate cross-functional systems.
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