How does communication bias affect relationship selling How

How does communication bias affect relationship selling? How can you minimize or avoid this bias?

Solution

Relationship selling is about making a ralationship between the company and customers where and once the realtionship is created the customers will be loyal towards the products

basically,people would like to buy form those to whome they trust and in todays world customer is not just a customer but a prospect

If the sales person is not aware of the product information then it can be a problem of communication between the buyer and the seller.

Customer relationship should be maintained so as to achieve the relationship seling

Minimize the Bias: