1 Transparency is a growing factor in health care You have b
1.) Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologists who have just developed their first Web site. The practice is located in a medium-sized community where there are three other cardiology practices. Present the pros and cons for them in developing a proactive approach to transparency on their Web site. Some of the partners in the practice are strongly opposed to providing any metrics on the site.
2.) A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group\'s research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:
(a) How the office setting might be configured?
(b) How office scheduling and hours should be constructed?
Solution
Q 1) Present the pros and cons for them in developing a proactive approach to transparency on their Web site ?
A 1) The pros and cons for them in developing a proactive approach to transparency on their Web site.Since the cmpetittiveis veru tough as they have 3 other cardiology practices in the nearby facility.This step of producing the transperacy in the web site could serve them as Competitive Advantage. This organization is the first to start such a thing in the field to they have a early bird advantage to catch more important worms. Transparency is an essential factor for any corporation to grow ,nourish and enjoy the fruits of success. Being pro-active to the changes and being prepared to the consequences always adds up the growth of the organization. Pro-active approaches helps the companies to achieve pre-set goals and objectives. It gives them effective strategies to Respond to Changes rather than React to the change.This mode of Pro-active approach serves the company as a stand to weight all the available options and take the best alternative to implement.Transparency helps the people know what they are charged for what kind of services.
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Q 2) What are the implications of this market profile in terms of how:?
A 2) How the office setting might be configured
A 1) The research has classified the community into various categories .The community consists of
Boomers : There are further classified into 2 groups.
Gen-Xers : This group is known as \" Latchkey Kids \" .These set of people are more than 21% of the population.They are product of families with highest rate of divorce rates.
N-Gens : These set of people are idealistic, positive and stress team play types.Teh crystallizing events in this period are internet and terrorisim.
Q 2) How office scheduling and hours should be constructed
A 2) Business Demographics consists of various components.
Office scheduling can be configured with other factors such as :
| Pros | Cons |
| Defines the services charges for each activity | A chance to compare with other cardiology services. |
| Healtcare services to be starigh forward in approach | Very complex issue to implement. |
| Sets Standards to the Fee Structures. | Cannot help to maintain insurance claims. |
| Transparency always works in the long run. | May have less profits than expected. |
| Serves as a Competitive Advantage. | Opposition can cause the system to work slow. |
