Look at the growth of the internet and its impact on ecommer

Look at the growth of the internet and its impact on ecommerce. How do you market your products on the internet, which has a global reach verses marketing to a select set of consumers in a single country?

Solution

Internet is very important tool in marketing for a business. In modern day is it defines the company\'s overall strategy of reaching to its customers as well as providing services. Internet helps in market hard to analyse the market as well as provide IT services and improve their adverts to reach out to the maximum people. It also helps in building relationships with the customers as well as employees and manufacturers which act as a low-cost communication.

Some benefits of Internet as a marketer are as follows

It\'s very convenient

Internet is very convenient source of communicating to your customers in a very reasonable cost. You can open your business for 24 hours without worrying about the physical Store on the building. It doesn\'t need any big staff to carry out marketing. It also helps in breathing relationships with your customers providing them a proper platform with service and support.

It has enormous reach

Internet one of the main benefits are its enormous reach. Even if you are located in some specific place you can trade around the globe with the help of the Internet, which is one of the main factors for a marketer and for expanding its business Internet is one of the greatest tools to reach to the masses. You can enter the export market without even in opening and external store in some other country.

It has low operational cost

As compared to the other traditional medium of advertising as well as business platforms Internet has very low cost as compared to them. You didn\'t have to rent a property call doing businesses you just have to open a website which is very budget friendly for an organisation.

It can be personalized

You Marketplace can be personalized according to the need of your customer. A customer can define its choices its type of shopping and different type of colour themes in the website as well as over the Internet. This is specific customisation improve the customer loyalty towards the company and provides better profits.

It enhances the social image

Internet is very widely used for enhancing the company\'s social image. By using the Internet we can easily create ethical advertisements and improve the company\'s image or just walking towards the customer satisfaction could also improve a social image. By using the social networks we can know the interest of the customers and then use those interest into our business.

Some drawbacks of Internet as a marketer are as follows

It\'s limited to the educated customer

One of the main drawbacks of the Internet based marketing is that it is limited to the educated customers how to use Internet. This specific term leaves behind a huge amount of customers which cannot access the Internet and does not know how to shop over the Internet.

It has enormous completion

As you enter the online marketing, you are open to the world and that specific term opens the door in the huge competition going around the globe. And everybody is working on Internet platform you have to face a huge competition over the Internet.

It needs skills

What doing business over Internet you have to maintain your website as well as creating new Strategies for online business needs proper skills. Without knowing much about the website creation as well as dealing online in your business could go in a huge loss.

It has security threats

Leaking of the data from companies database as well as website hijacking could be a very big problem for a company. This specific problem needs a proper security expert for maintaining the company security every time.

Its Dependent on technology

Internet marketing is totally dependent on technology helps without the technology you cannot deal over the Internet and you cannot reach your desired customers. This specific dependency limits the use of Internet based marketing to some set of customers while others are away from it.

Customer has always been very involved in Internet based marketing for getting best out of the shopping experience.

Benefits of Internet based marketing as a customer are as follows.

It gives better prices

Internet marketing provides a very large platform of comparison as well as getting the better prices over the Internet. By having a liberty to compare multiple products at multiple websites create and use competition which results in better pricing.

It has vast product choice

Over the Internet you can easily browse millions of products in very less time Just browsing multiple websites. This increases the overall products in a customers choice and improves the quality of the shopping.

It can be customised

Internet gives you the ability to customise your own shopping experience by creating profiles as well as adding interest. For getting interest based discount companies use your profile as an information system. Customisation provides a better shopping experience for a consumer.

It gives huge discounts

As the competency over the Internet is very big it gives huge discounts to the customers and the discount are quite frequent. With different deals coming up on differ internet acts as a tool for getting better prices.

You can shop global

With the Internet you are not limited to one place for shopping. Internet gives you the ability to shop globally wherever you want. Shopping globally using the Internet is one of the most famous trends going on right now in the marketing industry.

Some drawbacks of Internet based marketing as a customer are as follows

It takes time

It takes time for the actual product to arrive . After ordering customer has to wait for a long time to product. This specific term creates a delay between the customer and the marketer.

Quality check is impossible

As the product is not physically present we cannot measure the quality of the product till it arrives. Quality measurement of the product is one of the major things in marketing which is not possible in the Internet based on it.

It\'s always prone to scamming

Online based marketing has always been a Center for scamming. Multiple scans are always loading over the Internet by using the hacking tools to scan the customers.

This is an age of digital networking, this is specific age of digital networking has enabled each and every company to use the information Technologies towards improving their overall services and gaining the strategic advantage over different platforms.

As every business is going digital and the digitalization is one of the basic needs for each and every organisation the effect of implementing the information technology into the company\'s organisation is going to be an everlasting benefit for a specific organisation.
Without proper Information Technology Services and Organisation cannot exist in today\'s industry and the specific usage of the information technology and different aspects of the company\'s operational structure is also very beneficial as well as important to operate and stay competitive in today\'s market.
Information Technology has been implemented in each and every organisation around the world and has connected multiple pages into one place it is impossible to stop the advantages of the information technology is. Strategy advantages in information technology has become a necessity for today\'s organisations and there will be a necessity for today\'s organisation as they are a necessary part of the organisations in current state.

Companies have been spending most of the amount in the digital form factor for implementing changes into the organisation rather than investing amount in the human resources. This is specific change redefine the factors of contemporary changes in the organisation and directly provided an efficient resource management system which was based on the digital technology. By maintaining a balance between the digital technology and the human resources companies have successfully gain success in the industries they belong to.

As the world is moving towards the technological advancement, internet has become one of the greatest tools for gaining information as well as taking surveys and feedback from people. Every single person in this world have a mobile phone and somehow he is connected to the Internet. This connectivity is defining new norms and standard for surveys in the business industry. As the technological affected version are coming to the Internet it is became one of the greatest tool for surveying as well as taking feedback from the system.
When determining the medium of survey working environment of the company should be kept in mind and its mandatory to analyse the market before making any kind of survey effort. For a better usage of the server platform over the Internet the best suitable companies for the surveys are the IT based companies who are directly interactive over the Internet to the customer hence customer can easily provide correct information regarding the same survey.
When a company wants to take a feedback from huge number of people as well as the mass is you are influencing their business, uses of Internet comes in very handy. By using of social media as well as different survey mediums which can be created over the Internet in a very less. of is one of the most beneficial things of the Internet survey.
When a company needs in instant data regarding some specific product or it can review its Global product range without spending too much money on the survey, internet can be easily used to survey the conditions as well as survey the products quality and take feedback. Setting up an Internet survey is an easy task and spreading the survey among the people is also very easy as the social media is now offering different tools for taking surveys from the people.

Internet has been proven one of the best advertisement platforms as well for the modern society. It\'s wider reach and easy availability has make it the best tool for advertising.
Some advantages of the Internet over the advertisement are as follows