What is a CRM program and how would you benefit from using o

What is a CRM program and how would you benefit from using one?

Solution

ANSWER:

What is a CRM program and how would you benefit from using one?

Customer Relationship Management (CRM) is a program for managing all organisational\'s relationships and interactions with the customers and potential customers. It helps you to improve business relationships and increase the business profitability. This program can be brought into effect with software that helps in collection, organizing, and managing the customer information. We can benefit from CRM in the following ways:

-- Improved customer relations: With the usage of CRM all dealings involving servicing, marketing, and selling the products to the customers can be carried out in a systematic and an organized approach.

--Improved customer relations: By using this strategy, company can ensure that the product promotions reach a brand new and different set of customers, and not the ones who had already purchased the product, and hence effectively improve the customer revenue.

-- Better internal communication: It increasing the company’s profitability and enhances better service for customers

-- Optimize marketing: CRM will update on an idea about the most profitable customer groups, and with the strategy it enable to target similar prospective groups, at the right time. With this approach, it will be able to optimize the marketing resources efficiently.