For textbook Strategic Management Concepts and cases 14th ed

For textbook Strategic Management Concepts and cases 14th edition: Chapter 1 page 39 - Assurance of Learning Exercise 1B, Step 4, Using the Cohesion Case, the www.finance.yahoo.com information, the 2011 Form 10K, and the Industry Survey document, on a separate sheet of paper list what you consider to be DIS\'s three major strengths, three major weaknesses, three major opportunities, and three major threats. Each factor listed for the exercise must include a %, #, $, or ratio to reveal some quantified fact or trend. These factor4s provide the underlying basis for a strategic plan because a firm strives to take advantage of strenghts, improve weaknesses, avoid theats, and capitalize on opportunities.

Solution

Three major strengths:

1) Online store facilties

2) All age of customers target

3) Customers Preferences

Three major weaknesses:

1) Kept huge price for their product

2)Not Focusing in the Standard of quality

3)Not having lots of products to market. It is limited.                                

Three major opportunities:

1)Ready to merge

2)Being leader in the market

3)Product and Technology upgrade according to the current trend.

Three major threats:

1)Expected new entry of competition

2)Legal cost is high

3) Monetary status getting low.