identify a current company that you believe is marketing ori

identify a current company that you believe is marketing oriented and a current company that you believe is sales oriented. Justify your choices with detailed examples. Full marks for this discussion for a thorough response to the question and an active discussion of the posts of others.  

Solution

Apple is a example of a company that understands what will excite its customers, and then Apple over-delivers. When its customers ask for a sleek design, Apple responds with beautiful devices that are sophisticated and eye-catching.

First, apple find out what people want. it invest in research and surveys. They ask their customers for opinions. They want to know what their potential customers are looking for in products and services.

Finally Apple create excitement for their products and services by having mega launch events. It build anticipation for new releases by communicating unique features and announcing benefits for customers.

Sales Oriented Companies like Auto companies like Suzuki,Toyota these are mostly dependent on mumber of thier sales

Sales-oriented companies are businesses that focus most of their efforts on developing a sales force to promote and sell their products or services. These approaches usually are done through door-to-door sales, phone calls, and other face-to-face interactions with potential clients or prospects. The sales force is usually the most important asset of the company and is the main driver of its success and profitability.

A large expense of sales-oriented companies is the salary, commission, and bonuses they pay their sales force. The commission and bonuses are usually the largest part of compensation and are primarily structured to motivate employees to reach certain sales targets. Some of the most common targets are often:

Toyota, GM, Nissan, Honda, Ford, and every other auto dealer relies heavily on sales-oriented approaches to sell vehicles. Dealers count on their sales force to help customers feel comfortable and excited in purchasing a vehicle. Their pay is heavily commission-based with additional incentive bonuses based on number of vehicles that are sold. When the sales team isn\'t on the lot talking with customers, they are making phone calls and sending out mailers to prospects. Dealers also use sales tactics such as rebates, deep discounts, and great financing to help draw in the customers.

These types of businesses create products that are based on the assumption that the product will meet the need of the business or individual, whether they have expressed a need for the product or not.