Ch 10 Numi Assigned Homework Questions Assignment Questions

Ch 10: Numi Assigned Homework Questions

Assignment Questions: (see additional Numi resources provided in the folder)

1. Describe the power relationship between Numi and its supply chain partners.

2. What issues with China-based suppliers require Numi\'s managers to use influence and persuasion tactics?

3. How does Numi get suppliers to comply with its policies?

Resources:

Fair Trade: http://www.numitea.com/people/fair-trade-certified/

Green Partners: http://www.numitea.com/planet/green-partners/

Numi Organic Tea

The Numi Difference: https://www.youtube.com/watch?v=HMWhZ2opD0I

Hourney into flowing tea: https://www.youtube.com/watch?v=2KdncQxhd20

Numi Organic Tea, Managing the Food Chain

Numi Organic Tea

It was important to us to belong to a group that represents our values and helps support and sustain these values into the future. We believe in surrounding ourselves with like-minded individuals that care about our future and the future of humankind. B Corporations have very high values which are aligned with everything Numi believes in.

Numi is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-GMO packaging. Numi Organic Tea sources organic teas and herbs, which helps protect the health of farmers, the consumer and the planet. Numi Organic Tea uses natural, biodegradable, filter-paper tea bags, rather than GMO corn or plastic “silky” tea sachets. Numi’s tea boxes are made of 85% post-consumer waste, printed with soy-based inks and without unneeded shrink-wrap. Numi Organic Tea partners with programs that lower and offset carbon emissions, including a solar-powered production facility.

The Change We Seek®

Numi Organic Tea is committed to sourcing USDA Certified Organic teas and herbs. Conventional tea growing and processing exposes workers to harmful chemicals, which are sprayed directly onto the tea leaves.

Numi is highly committed to ethical sourcing that supports the rights and livelihoods of farmers and farm workers. Numi works with Fair Trade USA to source as many Fair Trade Certified products as are currently available within Numi’s innovation and quality standards. Numi also has worked diligently to fill in the gaps where Fair Trade Certified is not yet applicable, and has been instrumental in the launch of the new Fair Labor Practices and Community Benefits Certification developed by Scientific Certification Systems, a leading U.S. standards developer and certifier in sectors such as food, forestry, fisheries, and cut flowers. Numi began purchasing Fair Trade Certified teas in April 2005 and is now one of the top importers of Fair Trade Certified tea to the US. Since that time, the company has purchased over 358,000 pounds of tea from 17 different Fair Trade tea estates in six countries resulting in more than $134,800 in social program funds benefitting tea workers all over the world.

All of Numi’s packaging materials are biodegradable and/or recyclable, and its retail products are cello-wrap free. More than 95% of our packaging materials incorporate the use of post-consumer waste or bamboo. In the village of Guangxi, China, bamboo producers converted from using petroleumbased lacquer to using 100% natural lacquer in 2004. In 2007, Numi switched to soy-based inks for the printing of its retail cartons and other printed materials.

Average Tea Bag Company How do they support thi local commenity ORGANIC TEA Pac kaging is ss post-consumer easte, printed with so inks-and no shrinkwrap! Ofers paid time off for to do community Service NUM products are Fair Trade Certified certified Organe Teas what\'s their envi ment al 45 amen/m.nor. impact uses natural biodeqradable firer-paper tea bags How do the treat theit employees?

Solution

Numi teas is one of the most influence organic tea brands. It has been using Technology as a main tool for producing advertisement for their products and spreading it to the market.Numi teas has been using social media have a great tool to enhance their overall reach to the customers. Buy running different promotional events over the social media websites as well as creating different events online Numi teas has always been very ethical as well as successful in creating a social media campaigning for the organisation.
Continuously updating their websites as well as getting involved in different social causes and showing it on the website and on social media is going to the core strategies of Numi teas to grow stately into the market.
Running Twitter campaign by using the hashtag #SteepUp has been very successful for Numi teas to obtain a better reach to its customers and to maintain a relationship by providing instant feedback to the tweets of the customers. My developing a platform with great response over Twitter and Facebook Numi teas has been implementing their presence into the digital platforms and having an advantage over the social as well as different technological aspects which are directly increasing the world productivity as well as efficiency of the organisations.
By creating advanced social media campaigns foreplay long time and providing vouchers to the customers Numi teas can directly increase the level of relationship towards the customers. Different strategies such as digital competition over recipes of tea as well as providing feedback reward program could be very beneficial for Numi teas.
Introducing a referral program can also be profitable for Numi teas for reaching to its customers as a referral programs provide a little incentive to the customers but increase the level of reach by a large margin. Theses referral programs can be very beneficial for Numi teas to increase their market reach with the help of the technology. This referral programs can be turned totally digital, this would result in an increased and boost of the overall reach of the organisation which could be very profitable for the organisation