What are some dimensions that forms the competitive position

What are some dimensions that forms the competitive position of a comoany? Give an example of each.

Solution

how your firm is different from other firms in the same market and in the same industry? what sets your product, service and company apart from your competitors? what value do you provide and how is it different from the alternatives?

it can be defined as the way you offer your product or service to the customer and how you are differentiating it from your competitors. it’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.

the different forms are: pricing strategies, market segmentation, product differentiation and so on.

pricing strategies: providing discounts or rebates on each sale

market segmentation: dividing the market into different parts, like high income people, medium income people and less income people

product differentiation: like providing aditional features when compares to competitors product, like services after sale, warranty period, and so on