Use the companies like Walgreens Little Caesars Pizza Whole

Use the companies like Walgreens; Little Caesars Pizza; Whole Foods; or Dunkin Donuts

Describe how you will positioning of your company\'s products and/or services.

(Answer must be 250 Words )

Solution

Positioning refers to creating a best place for the products or services in the market which makes them unique and different from other products or services.

For positioning of your company\'s products and/or service there is need to undertake following steps:

For example –

Positioning statement of Dunkin Donuts is – “For the working professional and the health conscious man, Dunkin Donuts is the quick, fresh and healthy snack, available anywhere and anytime, allowing them and their family to indulge but with restaurant.”

Positioning statement of Whole Foods is – “Whole foods market appeals to customers with conscious attitudes. Whole food will position itself as the go- to grocer that offers an inviting social experience through the use of designated study, areas, community programmes, and health education.”

For example –

Walgreens has adopted digital strategy as part of their marketing plan. Due to the technological advancement every digital media helped them in connecting more with customers.

For example –

Little Caesars Pizza’s mission system states – “Our mission is to provide delicious, high-quality products at an affordable price, with friendly, prompt, and courteous service. If you are not completely satisfied with your product or store experience, we encourage you to contact us with your feedback.”

So, in their mission statement only, they are asking customers to provide feedback so that they can improve the things which goes wrong. Also they provide a link on the front page of their website “contact us” where customer can click and give their feedback easily.

So, these steps help the companies in positioning their product and\\or services.