Evaluate the impact of macro trends such as the globalizatio

Evaluate the impact of macro trends such as the globalization of businesses, international migration, and conservationism on consumer behavior. How will these trends affect the marketing of selected goods or services in the future?

Solution

Due to macro trends such as globalization, international migration and conservationism, global industry and marketers are heavily depends upon three critical success factors: similar customer needs and tastes; the existence of global customers; transferable marketing between different countries. These factors gives significant effect on changing pattern of consumption.Consumer passing through any of these changes, are changing their choice of product. Consumer behavior for analysing product needs, preference of specific brand, and purchasing pattern are significantly differed if he/she is moving gegraphically. Consumers would access more or less variety od products due to migration. Due to globalization, they may be able to get their preferred brands in any part of the world. Being a marketers, one should take care of these emerging change for marketing of goods and services. Marketers should be able to generate and deliver brands globally to generate profit. Marketers should develop product and service strategies keeping eye on global consumers demand and consumption pattern. By creating Global brands and communicating them at global media platform, marketers can generate more profit as compared to creating and targeting only local markets for their products and services.