how a marketing manager would use this information to better

how a marketing manager would use this information to better understand his/her brand or competitors\' brands.

Solution

The marketing of a business or product is managed by the marketing manager. The marketing manager is responsible for several services or products, or be in charge of a single product.

The marketing managers are responsible for print or video advertisement, endorsements and printed literature. They work with other team members to determine the best and most creative ways to advertise the company’s product or services.

In this age of globalization marketing managers has look for ways to establish its brand beyond the borders of their home countries. So they need to understand the different culture, demographic, geographic and competitors to build a competitive advantage.

Thus the need to thoroughly understand their own brand as well as their competitors brands in order to be successful. Also the strategy of the competitors should be kept in track. For this they can do a brand audit to know where the brand stands in an industry.